Common San Diego SEO Scams You Need To Avoid

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Common San Diego SEO Scams You Need To Avoid

With SEO becoming more popular over the past few years, lots of people are getting burned by top scammers. Without any knowledge of SEO, it’s easy to get scammed. On that note, if you are looking for a San Diego SEO Expert, here are some of the scams you need to be aware of. 

First, you need to beware of experts that promise guaranteed rankings. Google SEO indexing is done through an algorithm that works with different variables every time. Therefore, your website might appear first in the results at one time but it can’t ever be guaranteed. 

Secondly, there are a few SEO experts who claim to have an inside person in Google that will definitely rank your website at the top. Don’t fall for this trap since no individual can guarantee top rankings on the account of the algorithm that deals with SEO. 

Also, you might be enticed to hire a company that offers SEO trial services. If you know anything about SEO, you would understand that it’s very tedious and exhausting. Therefore, there is no sane SEO expert who would offer trial services for a period of time. In most cases, such experts are using this ruse to get access to your passwords and login credentials.

There are a few SEO experts who will entice you with a promise of submitting your website to thousands of search engines. Before you fall for this ruse, you might want to consider how many search engines an average person visits every day. The right answer to that would be at least Google, Yahoo or Bing; which makes 3. With that said, thousands of submissions to other search engines might just result in your website being marked as spam. 

Choosing a San Diego SEO Expert is a delicate process. So, take your time and choose the right expert for your website’s SEO project.

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Showing 15 comments
  • San diego Website Design
    Reply

    What’s the difference between organic vs. paid results?

    • Reply

      Organic results are the results that appear in search engines, for free, based on an algorithm. Paid — or inorganic — search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.

  • San diego Website Design
    Reply

    What are meta descriptions and do they still matter?

    • Reply

      A meta description is the text that appears below your page in a search engine result that explains what the page is all about. In this example, the meta description is “Learn the elements needed to write a comprehensive blog post in just 9 easy steps.”
      Meta descriptions still matter, just not in the same way they used to. They used to be a place to optimize for keywords so crawlers would know more about your page contents; now, it’s more important you write something compelling that makes readers want to click so you can improve conversion rates from SERP results to your website.

  • San diego Website Design
    Reply

    Should I optimize my domain name to include keywords?

    • Reply

      Your primary domain should not include a keyword just for the sake of keyword optimization — that can actually hurt your SEO. If your company name happens to have a keyword, that’s fine, but don’t go buying inboundmarketingsoftwarebloggingsocialseoemailautomation.com. Get what I mean?

  • San diego Website Design
    Reply

    How do I know when I’m using the right number of keywords on a page?

    • Reply

      Unfortunately, I can’t tell you an exact number that is the “right” number of keywords on a page, mostly because that’s the wrong way to think about keyword optimization.

      There’s no keyword density you should be aiming for — in fact, using a keyword too many times can result in penalization due to “keyword stuffing.” Just keep the reader in mind, and only use keywords when you need to. You’ll find enough natural opportunities to include keywords that you won’t even have to worry about reaching an arbitrary number.

  • San diego Website Design
    Reply

    What’s the difference between internal and inbound links?

    • Reply

      Internal links are links on a page on your site that go to another page on your site. Inbound links are other websites that link to your content. Both are valuable for SEO.

  • San diego Website Design
    Reply

    How many internal links do I need on each page of content?

    • Reply

      Just like you should avoid stuffing too many keywords into your content, you should avoid stuffing too many links into your content. Only include them when it improves the reader experience.

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  • San diego Website Design
    Reply

    How long does it take to see results from SEO?

    • Reply

      There are a few different factors that will determine how quickly (or slowly) results will come. This list includes, but isn’t limited to:

      How much content you create
      The quality of the content
      How the content resonates with your audience
      If you’re a big or small site with strong or weak domain authority
      A large site could possibly see results in a couple of days if a search engines is crawling their site regularly. Smaller sites will most likely take longer because they get crawled less frequently. Wait at least a week, but probably closer to a month, before you consider changing your SEO strategy — a bit longer if you’re brand new to SEO.

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