Branding + Identity Professional Consulting By Experts
Branding + Identity Consulting / Design
Branding SandiWeb offers professional brand identity development services designed for small business.
Following a thorough consultation, we develop a proposal geared towards your specific needs. Every client is different and we understand that we can’t just “box up” a brand package that will work for everyone. You’re special, so your brand proposal should be as well (isn’t that sweet!). Payment plans are also available and will be laid out in your final proposal timeline. Finally, rest assured that you have just hired the best damn design firm you could imagine (seriously – picture your ideal design firm … hey, look! It’s us!) and we cannot wait to work with you.
What is ‘Brand Identity‘ A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.
What is ‘Brand Identity’
A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers. Brand identity is separate from brand image – the term for how consumers actually perceive the brand.
BREAKING DOWN ‘Brand Identity’
Most miscommunication in daily life can be chalked up to an mismatch between intent and perception: You think you said one thing, the person you talked to thought you said something else. Companies often have the same problem.
In the context of business and branding, a company’s brand identity is what it says about who it is – the product or service it delivers, the quality it gives customers, its advantages over competing brands. The brand image, on the other hand, is how the brand is perceived by the public. The challenge any company faces when trying to build a brand is to make sure that its identity matches its image as closely as possible. A negative gap between brand identity and brand image means a company is out of touch with market sentiment, which can make offering services or products more difficult and can even result in a loss of value on the company’s books.